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Jewellery Retail – Podcast with The Digital Jeweller

Ryan Edkins: Welcome to The Digital Jeweller. Today I’m joined by Elaine Scott from Cybertill. So the question is this: How are we as jewellers going to thrive in this ever-changing economy? How do we market our products and our services out into the world to ensure we get our message heard. That is the question and this podcast will give you the answer. My name is Ryan Edkins and welcome to The Digital Jeweller. As you know we are looking to educate the jewellery industry about the future, and what jewellers can do to improve the reach of their business by using technology to maximise their efficiency. Cybertill is one of those companies that has been seen to make waves through the jewellery industry recently. How long has the company been going?

Elaine Scott: I’ve been a retail consultant with Cybertill for about eight and half years. Cybertill was founded by the tech pioneer, Ian Tomlinson in 2001. And it was actually the first product to really bring retail management into the cloud, which allows businesses to access data actually in real-time. It was really innovative at the time when ecommerce was just beginning to take off, it really helped bricks and mortar retailers take a step into the digital realm. Cybertill has obviously grown year on year and has expanded its product offering to cater to specialist sectors such as jewellery, as you know. That’s probably been growing dramatically over the last couple of years

RE: Yeah, this cloud technology is definitely the future, I feel, of any industry. The ability to link in from any device wherever you are and get valuable information right there and then. It’s like a dashboard on your business, you know?

How do you see jewellers responding to this technology? The industry is not known for its progression with technology, I’m sorry to say. But it’s great to see companies like yourself really trying to educate jewellers to show them how to leverage technology for their benefit.

ES: Yeah, obviously, you know, the jewellers that we’ve been working with under the feedback on the current economic climate. I mean if you think about it, last year PWC research found that whilst 15 shops closed on the high street each week, the number of jewellers operating on the high street actually rose. The jeweller sector is actually thriving, but many jewellers are still lagging behind general retail when it comes to connecting online and in-store services. That, I would say, is probably the biggest challenge at the moment. In terms of why that is, I think they just have kind of unique challenges when it comes to stock. That’s what makes jeweller lag behind general retail. But, as you’ve heard me say before, I do think high street jewellers must get with the programmes because department stores and online retailers may begin to take their business.

RE: That’s right, and you know they’ve got a much bigger budget behind them and if jewellers – independent jewellers especially – if they don’t even touch upon the digital transformation that’s coming, then they are gonna be left behind in the dark unfortunately.

ES: Absolutely, and jewellers are often family businesses, and there can be a reluctance from older generations to get away from old methods. And obviously, if they haven’t digitised their store operations, new players in the jewellery are taking business away from those family jewellers, so it doesn’t matter how well-loved they are in their local markets. You know, I just think that [jewellers] do need to progress.

RE: It could be even as easy as looking at someone who has experience with computers, or technology, and just getting them to help. It doesn’t have to be a huge expense to go out and research these kind of technologies. Usually, within your own family someone will have the passion for it already.

ES: I couldn’t agree more.

RE: Why do you feel the cloud is the solution?

ES: Well it is that integration of absolutely everything, isn’t it? Dedicated servers kept in someone’s store room are far less secure than Amazon’s cloud infrastructure, which is what we operate on, the cloud allows for real-time exchange of stock, sales, and customer data which populates not only your staff and customer-facing website, but also your systems. By not having a cloud-based retail system, you’re limiting your growth.

RE: I agree. It’s something that, you know, if you can have the single interface that will tell you about your online sales, your in-store sales, your stock take, you know, all of these different insights that are the heartbeat of your company essentially, its going to really allow you to make decisions instantly on where to take the future of your business.

ES: Exactly. In terms of Cybertill, it was built to provide a real-time single view of stock sales and customers to retailers across all touchpoints, that includes, the integrated systems, the popup and branded retail shops, mobile point of sale, click and collect points, franchises, concessions, and of course, ecommerce as well.

RE: How do you find that click and collect is working for retailers at the moment?

ES: I think click and collect is very important, for example, we’ve just done a report actually on Gen Z, although 59% of Gen Z want a dedicated till for retrieving click and collect items, that generation don’t like queuing, so click and collect, and having that facility online is just so important. It really is. So, click and collect, click and reserve, having those for jewellery retailers is so important.

RE: Jewellery being such an emotional purchase, especially the higher end products, having that ability for consumers to reserve something and come in and inspect it before taking it away, just gives them that little bit more of confidence in the brand and the business, right?

ES: Definitely. And ecommerce is a tough one for jewellers at the moment, but ecommerce should be really the driver to get customers in store especially for items where fit is important, such as rings or watches. So that aside from click and collect and click and reserve, they do need to have that online availability of their stock, a catalogue of products online.

RE: A hundred percent. It is now what I talk about in my book your website should be your new digital shop window. So many more people are going to see your website now than your shop window and it has to be treated as the centre of your business. And if you can use cloud technology, to really manage that in a more streamlined manner, you’re going to have an easier time, a less stressful time in running your business, which is what it’s all about. It will help you do more, reach more, and actually expand easier if you’ve got a nice, simple system that you can manage from anywhere you are.

ES: Many customers will, especially in the jewellery market, some of them will be uncomfortable buying large ticket items online, whatever age they are. You know, if it’s a special like an engagement ring, you know, whether that’s a special order or, you know, they’ve seen something online, it’s going to drive them into store bricks and mortar, so that personal experience in the jewellery market is really important part of the experience, but I think online does drive that as well.

 

RE: Yeah, I think what the problem, when I speak to retailers, the common complaint is that they are surprised at how quick the rate of change is happening, and how Gen Z and Millenials are adopting these new ways of purchasing online and the click and collect model and they’re a bit scared of how to actually embrace it and they need guidance. Education is a key thing to help retailers really navigate this fast pace of change. What is Cybertill doing, and how are you helping retailers to navigate this change?

ES: In terms of the software, we’re trying to work very hard on the software. It’s different when you’re speaking to the independent retailers than it is to the larger jewellery market with more budget, and they do seem to be embracing the technology. In terms of the software, it’s not just about the stock control and the online offering for ourselves, it includes the special features such as the biometric login, workshop module for handling repairs, ring sizing and bespoke orders. We’re doing things like email receipts to protect lifetime guarantees, selling gift cards in-store and online and the ability to use those across channels, we’re extending the offering with extended aisle technology to sell direct from suppliers, and we’re helping retailers transfer stock between stores automatically with inter-store transfers. What we’re trying to do is get in front of as many jewellers as possible to give them a comparison in terms of what they’re doing right now in terms of their process. Whether that’s a manual system, or whether that’s an historic epos system that their running at the moment.

RE: There are no doubt systems that translate to a digital naturally. I presume when many retailers ae doing stock takes they are writing things down on pieces of paper, spreadsheets, which you can do within the cloud anyway.

ES: Absolutely, and in terms of our system, the problems that its going to solve for them is, you know, is that they’re going to have that full real-time view of stock, sales, and customers, going back to that real-time visibility. You know, managing loyalty and CRM right from the point of sale. I always say, and it might sound a little bit cheesy, but it’s not just a point of sale, it’s a point of service, it goes beyond transactions now. The fact that you can integrate into real-time ecommerce channels, you can show stock levels, and offer real-time click and collect or reserve and collect, in order to drive footfall to stores. In terms of the software, you know, we want to try and overcome retail challenges. We’re trying to help them in more ways than one.

RE: If retailers are going to dip their toe into modern cloud technology, what would you say is the best route for them to start bringing on board this kind of technology? I guess its not something that they have to take the whole part of the technology, they can start in one area and slowly ease their way in, is that right?

ES: Definitely, you know, we understand that people are reluctant to change, and it can be a little bit daunting in terms of computer systems, certainly cloud technology, but it’s having that vision. It’s kind of analysing the business, seeing where they need to improve, what are the challenges that they are facing, maybe where are they losing money, what are their competitors doing, and having a bit of a vision, you know. Whether that’s getting that right in-store first of all, and then introducing online. And let us come and talk to you, you know, we are very different to any other retail solution. We’re not about just coming out and selling to a retailer, it’s about having a system that is a good fit. It is a bout really trying to see if we can help them overcome their challenges.

RE: Agreed.

ES: It is very interesting in terms of challenges that they are facing, you know, ensuring the provenance of diamonds is a very important initiative. I don’t know if you’re aware, but De Beers have recently launched a project that uses blockchain which creates a record each time gems change hands starting the moment they are dug from the ground. And De Beers have done this to make sure that gems are not sourced from conflict zones where gems could be used to finance violence.

On a simpler note, jewellers have expensive stock and often only hold one of each item in a specific size, so again, going back to stock control, its important that it’s accurate and that information is easily accessible, and that’s extremely important to omnichannel.

RE: That is right. And having access to this data, rather than opinion of staff, of how many products you’ve sold. It’s that actual, accurate data that will help reduce your stock holding and increase the cash in your business because you’re no longer making bad decisions, you’re making decisions based on the data that is clearly in front of you.

ES: Absolutely, but the other thing is just understanding the market as well. You know, their customers shopping habits, harvesting the data and then understanding what to do with the data. A massive part of our system as well is being GDPR compliant and managing that data. That’s a huge asset for any retailer.

RE: And having that I guess kind of manage itself in a way tell you when you’re not compliant.

ES: Absolutely, you know if a customer asks, for example, you know, email me a receipt, that doesn’t necessarily mean that they have opted into your marketing. It’s how a point of sale software can actually determine that as well, and how you’re going to have certain categories within the system, certain checkboxes, and that’s all built within Cybertill. We’ll be honest, we’ve spoken to a number of jewellery retailers that are using other competitor systems, and that is not available. We are hearing that other systems are having to rewrite the whole version of their software. With Cybertill, we were planning for this 12-18 months in advance.

RE: It’s one of the reasons that I wanted to talk to you today, Elaine. Because it’s clear that you’re obviously at the forefront of change in the industry, especially at the point of sale and retail management. Getting more insight into your experience with jewellers and helping them to move forward with their business. It’s one of the reasons that I wanted to talk today. It’s great to hear the insights that you have, is there anything else that you think jewellers should know about technology in general, or cloud-based services that are out there?

ES: We’ve done some research recently into the top 30 multichannel jewellery retailers. You can actually download that for free here.

That’s a really good insight into some of the trends, and what we’re finding in the jewellery market. But I would just ay, embrace cloud technology. It’s the way forward, you can do anything from any device, anywhere, the infrastructure is extremely secure, all data is help in level 1 datacentres, and not on your local PC or till giving retailers one less thing to worry about.

RE: And that literally is the difference between a local software that’s probably a bit of a dinosaur now, and cloud software. When you’re using cloud software, its never held locally on your computer, its always held securely on servers.

ES: Absolutely. And if you’re in the UK, all data is held in the European Union, so it adheres to the EU data protection laws, the infrastructure is huge in terms of us as a company, we employ 95 people here at our head office, and we process over 60 million transactions a year for our customers. So, as you can appreciate, we’ve got customers but we also have their customers data to look after. It’s extremely secure.

RE: It’s a hot topic right now with GDPR.

ES: Absolutely, and we take that very seriously. One thing I would like to add, Ryan, if you don’t mind, is we are an ISO 27001 and 9001 accredited business. With data, we take that very seriously. We get audited every year.

RE: And for those listeners who are, who want to look more into your cloud solution, how can they get in touch?

ES: They can visit the website, they can find us on social media, on the website there are some things specific to the jewellery sector, there are some videos on YouTube, and there has been coverage in Professional Jeweller as well, so there are plenty of resources available online. But if anybody is interested in finding out more, they achieve that, by a webinar, or a face to face meeting.

RE: Thank you very much for such a great insight into cloud technology and especially the epos and retail management systems jewellers should be using. It’s clear that you’ve got a great solution here, and I urge anyone who’s interested in this to get in touch.

ES: Thank you, Ryan.

Elaine Scott is an expert in omnichannel retailing in specialist sectors such as jewellery. She has helped retailers from one store to hundreds of stores manage their business more effectively with Cybertill’s retail management software. A recognised thought leader in the jewellery sector, she has been published in Professional Jeweller magazine talking about omnichannel retailing. If you are a jeweller interested in digital transformation, please email Elaine directly at elaine.scott@cybertill.co.uk or arrange a demo of our jewellery retail software.

Cybertill nominated for Retail Tech Award!

Pop the Prosecco! Cybertill are absolutely thrilled to announce that we have been shortlisted for Tech Team of the Year at the Retail Week Tech. Awards for our collaboration with Barnardo’s!

With over 700 Barnardo’s shops to roll out in, the Cybertill team had to work hard to ensure that things ran smoothly with the introduction of our charity retail system CharityStore. As part of the roll out, 24-hour support was available online, as well as a dedicated Cybertill Account Manager, allowing Barnardo’s to make the most of our cloud solution.

Jennifer Murphy, Account Management Team Leader at Cybertill explains; “We’re very happy with how our charity EPoS roll-out has gone with Barnardo’s. In the first 3 months, we managed to deploy CharityStore in over 50 of their stores, which is a testament to the fantastic team here at Cybertill and at Barnardo’s, and I’m really looking forward to working with them on a regular basis as their dedicated Account Manager.”

The Tech. awards, which takes place on the 13th September in London, aims to “highlight the best in how technology is enhancing customer experience, how it is revolutionising the retail supply chain, the cleverest digital ideas, and the most successful teams who are helping to lead the change for a new retail world” and we could not be happier to be considered with our charity retail system!

It was fantastic working on the Barnardo’s charity EPoS roll out, and we felt rewarded knowing that we have provided the charity with a means to enhance their retail business processes and increase their Gift Aid! We look forward to working with them now, and in the future, as we support them and their amazing volunteers on their retail journey.

Roy Clark, Director of Retail and Trading, said that “Investing in charity EPoS is an essential move into the digital realm for our retail chain, giving us a vast amount of consumer insight and enabling the simplification of processes both on and off the shop floor”. “We managed to deploy Cybertill’s CharityStore retail management platform very quickly. Immediately after the initial roll out, we found that Gift Aid already increased by 12%. We’re very happy that we chose Cybertill.”

We are up against some brilliant brands/teams in the Tech Team of the Year category including:

  • Argos, In Store Digital Overhaul
  • Boohoo with Syte Technology, Visual Search Technology
  • Bünting with RELEX Solutions, Innovation Produces Results
  • EDITED, Customer Success as a Culture, Not a Department
  • Tesco, Tesco Technology Team
  • Vodafone, Vodafone Tech Team
  • (And of course) Barnardo’s with Cybertill, EPoS Roll out

Cybertill CEO Ian Tomlinson has congratulated the team involved in the charity retail system roll out; “Being shortlisted for the Retail Week Tech. awards is an incredible achievement. This award is a well-earned recognition that you all deserve”

“I’m very proud of you all. This is a great achievement.”

Cybertill’s RetailStore is named ‘Most Innovative Retail Software’ in Corporate Vision Magazine’s 2016 Technology Innovator Awards

Corporate Vision, the monthly magazine dedicated to all aspects of the corporate landscape, has named Cybertill’s RetailStore solution as the ‘Most Innovative Retail Software’ in its 2016 Technology Innovator Awards.

Cybertill’s RetailStore single cloud platform solution combines EPoS, ecommerce, mail order, supply chain and head-office software, all of which come together to deliver a real-time, cost-effective solution, allowing retailers to overcome the steep challenges presented by multi-channel selling and to deliver an omni-channel customer experience. The company’s client base spans most sectors of speciality retail as well as independent retail. Charity retail is a particular strength, for which there is a tailored solution, CharityStore.

Comments Cybertill’s founder and CEO Ian Tomlinson: “Innovation has become such an overused term that it’s hard for prospective purchasers to discern which suppliers and solutions are truly leading-edge. Cybertill is proud to have put cloud-based retail software on the map, and we continue to develop and market new functionality that delivers real operational and financial improvement. This award from a magazine with a huge international readership of C-level execs’ is a real feather in our cap!”

Corporate Vision provides 170,000 readers worldwide with a wealth of news, features and comment on the corporate issues of the day. Taking in everything from business strategy, expert opinion, analysis, corporate case studies, emerging trends, leadership, growth opportunities, and the challenges facing our country’s foremost business leaders, Corporate Vision is an invaluable resource for leaders and decision-makers looking not only to be informed, but to improve the way they manage their operations, staff, technology, business partnerships, and supply chains with a view to creating a more profitable and successful business.

Click-and-Collect holds the key for omni-channel conversions

As the popularity of Click-and-Collect continues to rise, this service is becoming key to driving conversions, both online and in the store, research from a new report by Cybertill, the leading cloud-based software innovator behind RetailStore, reveals.

With almost three quarters (72%) of UK shoppers already using Click-and-Collect services, half of consumers (49%) said they use this delivery method more now than they did a year ago. In fact, over a fifth (21%) of customers said they now use Click-and-Collect delivery for half the purchases they make, underlining its popularity as a means of fulfilment.

This popularity, the new study from Cybertill suggests, is helping retailers boost omni-channel conversions. Indeed, 65% of consumers made additional purchases in-store when picking up their Click-and-Collect items.

And, it seems, having the option to order online and collect in-store is a key mechanic for keeping consumers on the path to purchase. 17% of shoppers said they would abandon a purchase if Click-and-Collect was not available from a retailer, and a further 28% said they would look to buy the same product from another brand or retailer that did offer this delivery option.

However, while convenience and free delivery were the top motivations for consumers using Click-and-Collect services (75% and 74%, respectively), delays when collecting goods from pick-up points in the store itself were disappointing customers.

A third (32%) said they had experienced long queues at collection points, and a further 32% endured long waits while store associates tried to find their parcel in the stock room.

Ian Tomlinson, CEO and founder of Cybertill, commented: “While it’s important for retailers to offer Click-and-Collect in the eyes of today’s digitally enabled shopper, it’s just as crucial to ensure that the experience remains seamless once the customer steps into the store. Our data shows that over a third (39%) of consumers felt retailers could improve Click-and-Collect services by ensuring the stock room was well organised so that parcels could be found more quickly.”

“The biggest barrier to this improvement is a of lack inventory and fulfilment visibility in the omni-channel system for both the customer as well as across the warehouse and store. Real-time inventory levels must be accurate, synchronised and easily communicated to both customers and in-store teams.”

“With the right integration and communication, Click-and-Collect has enormous potential in bridging the online and instore shopping experience. Interestingly, 21% of the shoppers we polled thought retailers should offer a discount or an incentive if an instore collection is delayed, so simple touches, such as a free cup of coffee in-store while they wait for their item to become available, for instance, can help to improve the customer journey,” he concluded.

For further information on Click-and-Collect and how retailers can tackle further omni-channel efficiencies, download the guide by visiting: http://www.retailstore.co.uk/multi-channel-efficiency/.

Cybertill goes football crazy to raise funds for CRUK

Charity Retail Software Provider Cybertill Raises Money for its Customer Cancer Research UK

Cybertill supports Football Shirt Friday to raise much-needed funds for customer Cancer Research UK’s Bobby Moore Fund.

On April 17th 2015, staff at Cybertill’s head office in Knowsley proudly supported their favourite football teams by wearing their shirt to work and donated £2 each to the cause.

Football Shirt Friday is an initiative by Cancer Research UK to raise money for its Bobby Moore Fund. The Fund, set up by Stephanie Moore MBE in memory of her late husband, helps to support research into bowel cancer and increase public awareness of the disease.

Cybertill raised a grand total of £187 which was recently presented to Richard J Taylor, trading planning manager for Cancer Research UK, by Liz Hutchby, project manager at Cybertill.

Ian Tomlinson, CEO at Cybertill, commented, “We are always keen to support our charity customers where we can, and Football Shirt Friday was a great way for our staff to get involved and raise money for Cancer Research UK’s Bobby Moore Fund.”

Cybertill’s cloud-based charity retail system is used in 573 Cancer Research UK shops. Cybertill is the market leader in the charity sector in supplying EPoS, gift aid and retail solutions with over 150 charity retailers using the system in thousands of locations.

Cybertill on cloud nine after winning in UK Cloud Awards 2015

Leading cloud-based retail software provider, Cybertill, has won big in the UK Cloud Awards 2015 for its work with sailing brand MUSTO.

The company took away the gong for ‘Most Innovative SMB Product of the Year’ at the awards, which celebrate innovation, entrepreneurialism and technical excellence in the UK cloud sector, for its multichannel retail software solution, which combines an integrated electronic Point of Sale (POS), ecommerce and supply chain management system.

UK Cloud Awards 2015Its entry highlighted its work with the world’s leading offshore sailing brand MUSTO, which operates its cloud based EPoS system across its twenty UK retail stores in addition to pop up shops in ports across the globe for the Volvo Ocean Race, which the brand sponsors.

Cybertill’s cloud based retail systems give retailers a myriad of benefits including a single product and customer database in the cloud. This enables real time stock visibility across the business and throughout the supply chain, making it easier to manage an omni-channel retail operation and offer services such as ‘click and collect’.

Frank Potts, IT Director at MUSTO, commented: “Managing the retail element for the round the world Volvo Ocean Race was also critical. Cybertill was a perfect fit, as it is cloud based, it is relatively straight forward to deploy in pop up stores. Not only can they provide the solution they can back that up with support as well, which is critical in retail.”

Cybertill UK Cloud Awards 2015Ian Tomlinson, CEO of Cybertill, said of the award: “We are delighted to have received this accolade. Cybertill was set up in the cloud all the way back in 2001. We were the world’s first cloud based retail system and the first software provider to offer Mobile POS, which we are very proud of. To be recognised in the cloud sector is a great achievement, especially with our customer MUSTO, which is striving to push the boundaries of traditional retail through using our system.”

Alex Hilton, CEO of CIF, said: “The calibre and sheer volume of entries that we received for the awards this year demonstrates that the UK Cloud industry has come of age. These awards were established to highlight innovation and achievement in the British Cloud computing sector, benchmarking the amazing Cloud leadership in the UK.”

With an established footprint already spanning over 4,000 locations across the UK, Europe and America, Cybertill’s recent partnership with MercuryPay sees the software provider looking to further its growth in the US in 2015.

Cybertill recognised in FinTech 50 Awards

Leading cloud-based retail software provider, Cybertill, has been shortlisted in the coveted FinTech 50 Awards 2015.

Recognising and rewarding innovation by Europe’s top financial technology businesses, FinTech’s awards outline the top fifty game-changing organisations who are shaping the future of financial technology.

FinTech 50 2015Judged by a panel of industry experts from Google, Microsoft and other Silicon Valley companies, Cybertill was shortlisted for its multichannel retail software solution, which combines an integrated electronic Point of Sale (POS), ecommerce and supply chain management system. Thanks to its cloud-based functionality, real-time data provides retailers with an accurate end-to-end view of their business, whether it’s in-store, online, across multiple stores or an entire estate.

Over recent years Cybertill’s has posted impressive growth figures on both revenues and EBITDA: In 2011/12 revenues rose by 63%, 2012/13 profits doubled and in 2013/14 EBITDA increased by 30% and revenues by 17%.

Commenting on the nomination, Ian Tomlinson, CEO of Cybertill, said: “We’re delighted to have been shortlisted in the FinTech 50. To be recognised as one of the forefront financial technology firms in Europe is a testament to the impetus we place on innovation as we look to meet tomorrow’s retail needs, today.”

With an established footprint already spanning 4,000 locations and 4,500 POS systems across the UK, Europe and America, Cybertill’s recent partnership with MercuryPay sees the software provider looking to further its growth in the US in 2015.

MUSTO partners with Cybertill

The world’s leading offshore sailing brand, MUSTO, has deployed Cybertill’s cloud based PoS system across its twenty UK retail stores.

MUSTO, who historically focused on manufacturing and wholesale partnerships, opened their first high street retail store in 2004. In that time retail, both in-store and online, have become important growth channels for MUSTO.

Musto uses Cybertill EPoS systemWith retail’s increasing importance across the business MUSTO believed they needed to invest in a modern EPoS system that would help them offer their customers a convenient multi-channel retail experience, as Frank Potts, IT Director, commented. “The investment in Cybertill has allowed us to integrate our ecommerce platform with our stores. We now have live sales and product data feeding across the business. This makes decision making more accurate.”

Since the deployment there has been a sea-change in the retail operations, already delivering efficiency savings for the business. “With Cybertill we get lives sales data across the entire estate. Head office can review the stores’ performance first thing every morning, knowing they have all the data and it is accurate and up to date. We have also changed how we re-order and replenish stores and we have already we noticed efficiency savings.”

As for the future MUSTO is looking to roll out ‘click and collect’ across its entire estate and is keen to introduce the endless aisle concept. “As Cybertill’s cloud based we can roll out mobile PoS in our shops as well. We are already looking at this as we believe staff can offer customers a better service in-store when they have a tablet in hand.” Commented Frank Potts.

One of the key elements in selecting a new EPoS provider for MUSTO was support. With Cybertill they are supported 365 days of the year. In addition to that MUSTO sponsor the world’s toughest ocean race, the Volvo Ocean Race. The Race stops at eleven ports as the teams traverse the globe. To celebrate their partnership with the Race MUSTO has created a unique commemorative collection that they will retail in a temporary structure at each Stopover Village. MUSTO wanted their chosen EPoS system to also help manage this retail element. “Cybertill was a perfect fit, as it is cloud based, it is relatively straight forward to deploy in pop up stores. Not only can they provide the solution they can back that up with support as well, which is critical in retail.”

“We are pleased to be working with MUSTO,” commented Cybertill founder and CEO, Ian Tomlinson. “Not only can we provide them with a multi-channel PoS solution, but we can help manage their pop up stores around the world for the Volvo Ocean Race.”

Retailers to Get Social Media Savvy with a Series of Free Guides at Spring Fair

Retailers can get a series of free social media guides at Spring Fair 2015 from leading cloud-based retail system provider Cybertill, including Facebook, Twitter, Instagram, Pinterest and Google+. (Cybertill is also giving away a Christmas Retail Guide at Spring Fair).

Social media has fast become a necessity for retailers, acting not only as a platform for promotional activity, but a way for retailers to speak directly to and gather feedback from customers. However, for independent retailers just starting out on the various social media platforms, it can be difficult to know where to start.

Each social media platform Series of Social Media Guides for Retailersis unique, content that works really well on one may not work well at all on another. Cybertill has written a series of guides featuring its top tips for each platform including; how often to post, the types of content that work best, features to utilise on each network, how to analyse your performance, taking perfect pictures and much more.

By improving their performance on social media, retailers can boost brand awareness, drive loyalty, engage with customers and ultimately increase sales.

Cybertill currently provides its cloud-based retail system, which comprises EPoS, ecommerce, mail order and back office software, to over 650 retailers and is used across 4,500 locations in the UK.

There will be five guides on offer at Spring Fair. Retailers can collect theirs by visiting the Cybertill stand in Hall 5 Stand 5K53.

Get ready for the next Christmas with a Free Festive Retail Guide at Spring Fair

Retailers can pick up a free guide to Christmas retailing at Spring Fair 2015 from leading cloud-based retail system provider Cybertill. For retailers, Christmas generates a huge amount of revenue and preparing for it can seem daunting, especially if you’re an independent retailer stretched for time or feel you don’t have the expertise needed to create a plan for a successful Christmas season.

Preparing for Christmas is a year-long process so it’s important to take a step back and plan for the year ahead. Cybertill’s free guide offers retailers a structure to work from to plan their sales and marketing strategy, right from reporting on the previous year’s sales in January and setting goals to executing it in the run up to Christmas. For multi-channel retailers with a store and ecommerce website, it’s vital to ensure your strategy integrates the two.Christmas Retail Guide

What’s more, for those who often plan around yearly events, such as gift and greetings card retailers, the guide can easily be applied to other holidays such as Easter, Halloween and Mother’s Day.

Cybertill currently provides its cloud-based retail system, which comprises EPoS, ecommerce, mail order and back office software, to over 650 retailers and is used across 4,500 locations in the UK.

The Christmas retailing guide will be on offer at Spring Fair. Retailers can collect theirs by visiting the Cybertill stand in Hall 5 Stand 5K53.

Cybertill Brings First Cloud-Based POS System to North American Market with Mercury Payment Systems Processing

The world’s first cloud based PoS provider, Cybertill, is bringing its products to the North American market integrated with Mercury Payment Systems’ MercuryPay payment processing platform.Cybertill's Mobile PoS solution

Cybertill, a UK based retail systems solutions provider, is currently on a reseller recruitment drive, as it plans to enter the North American retail market. “The partnership with Mercury has multiple benefits. It will help Cybertill get a foothold in the North American market. It is also positive news for resellers, as this will also allow them to share revenues generated from merchant services,” commented Cybertill founder and President, Ian Tomlinson.

In today’s omni-channel retail environment mobile payment processing is increasingly important, especially when used in conjunction with mobile PoS. This combined technology helps retailers get closer to their customers on the shop floor and give them the personalised service that consumers now expect. “This partnership will strengthen our market position,” said Tomlinson. “Cybertill will be able to offer retailers fixed and mobile payment solutions with our cloud based PoS, which can be used as fixed or mobile points of sale.”

“We are pleased to be working with a like-minded innovative company as Cybertill. We will be supporting their reseller recruitment drive as they plan to launch their end to end cloud retail system in North America.” Commented Matt Ozbat, Director of Integration, at Mercury.

Cybertill, a RSPA member, recently showcased its cloud based retail system integrated to the MercuryPay platform at RetailNOW in Orlando, Fla.

Profits surge by 30% at Cybertill

Cybertill, a cloud based software provider to retailers, has seen its EBITDA (before R&D costs) rise by 30% to £671,872, whilst revenues rose by 17%, which are now in excess of £7m.

Cybertill’s results, for the financial year 2013/14, continue its sustained growth. In the previous financial year Cybertill doubled its EBITDA and in 2011/12 grew revenues by 63%.

“We are exceptionally pleased with the year’s results as they demonstrate growth across all revenue segments of our business,” commented Cybertill founder and CEO, Ian Tomlinson.

Ian Tomlinson, Chief Executive at Cybertill“New business orders are up around 30% on the prior year with recurring revenues having grown by 16.4%. This particular revenue stream now represents 44% of our income base which provides Cybertill the assurance of making the right investment decisions for the future.”

One reason for this sustained success is that Cybertill is cloud based. This approach enables retailers and their customers to see live stock levels across the business. This helps retailers offer customers what they want, which is essentially a seamless omni-channel retail experience. Therefore retailers can offer customers convenient services such as ‘click and collect’.

Cybertill is well placed to continue its ongoing growth of profits and revenues. Cybertill has invested in R&D throughout 2013/14 on new product development and will launch some enterprise software modules in 2014. These will help Cybertill offer an end-to-end enterprise cloud software solution enabling Cybertill to target larger retailers.

“Our development of new software modules is also well timed. As the economy and high street are beginning to show signs of sustained growth, this in turn encourages more retailers to invest in new technology to help them manage their operations more effectively in an omni-channel retail age,” said Tomlinson.

The additional cloud-based enterprise software modules being developed include: merchandising, loss prevention and warehousing. These will complement the existing cloud portfolio of EPoS, ecommerce, mail order, loyalty and promotions modules.

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